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System overview
Welcome to the phpList Manual! This first chapter will explain what phpList is used for and give you a basic overview of how it works. What is phpList? phpList is used for sending email newsletters, announcements and notifications. It is designed to send a ...
Case studies
Below are six examples of how phpList is used, including a small business, a large business, a city and a community group. They are ordered by the number of emails sent per month. Large Business - 500,000 to 6 million emails per month Artist & Record...
About this manual
This manual has been written by the phpList community documentation team, individual volunteers, companies and phpList Ltd staff. This Manual is a self-hosted BookStack installation. Aims This manual will teach you how to use phpList. It provides real life ...
Logging In
The first thing you do to use phpList is log in. This chapter assumes that you already have an installation and that you have a user name and password. phpList when you are logged out When you are not logged in, any page you visit in your phpList installatio...
GDPR
Using phpList for compliance with the GDPR This chapter provides an overview of features and functionality of phpList version 3.3.3 and higher, implemented for phpList administrators seeking to be compliant with the General Data Protection Regulation in their...
Adding your first subscribers
This chapter will explain how to make a list of email recipients, called subscribers, and how to send your email campaigns. phpList is a powerful tool: there are several ways to add subscribers and demographic information about them (name, location, interests...
Composing your first campaign
In this chapter we will talk through composing and sending a very basic email campaign, which contains a simple piece of news and a single image. The example follows on from the previous chapter, using Ethical Pets. In this scenario a "short dated" cat food n...
Sending your first campaign
Once you have composed your HTML message, you are ready to move though the tabs (highlighted in red below) which will guide you through the process of sending your first mail. Format If you have a template set up already then the Format gives you the oppor...
Basic Campaign Statistics
Now that you have sent your first campaign, it's time to take a look at your campaign statistics. In this chapter we will look at Sent, Rate Bounces, Forwards and Views, the four most fundamental campaign statistics. The statistics overview page First, go t...
Understanding Subscribers and Lists
It is important to understand the nature of Subscribers and Lists in phpList. What is a subscriber? A subscriber is usually someone who is a member of one or more of your lists. They may have subscribed themselves though a subscribe page, or you may have i...
Creating your lists
In phpList you can organize your subscribers into lists. You must have at least one list. You may find that having multiple lists, that is, Segmenting your list, improves subscriber satisfaction and opens/clicks. There are several factors to be aware of: ...
Adding Subscribers (to Lists)
There are three main ways to add subscribers to your phpList installation: copy and paste a list of emails upload a file with emails upload a CSV file with emails and additional data. This chapter deals with each of these methods in three stages: W...
Creating a subscribe page
A subscribe page usually consists of a short form that a visitor to your website can fill out to subscribe themselves to one or more of your lists. Here is an example: In the example above, the subscriber is asked to input their email address and to confirm...
Setting up your List Categories
When you have more than a handful of lists you will need to organize them into categories. You will be promoted to do this once you create more than 16 lists. You can create categories to help you organize your lists at any time, and so the exact method you s...
Using Attributes
phpList is pre-configured to deal with some data about your subscribers, for example email address, number of bounces (bouncecount) and their phpList ID number: these are called system values. Attributes are used for any other data you want to add to the syste...
Using placeholders
A place holder is a word in square brackets, for example, [FIRSTNAME] or [UNSUBSCRIBE] which will be replaced with real data, such as the subscriber's name or a unique URL during sending. Placeholders in phpList There are three types of placeholder in p...
Targeting your campaigns
In this example, Ethical Pets are sending out a campaign about a special offer on dog treats. They are targeting the campaign by only sending it to customers who have previously bought products for a dog. There are several reasons for doing this: It enab...
Templates
The templating system in phpList is designed to create a workflow that keeps things simple for the campaign creator. The Templating Workflow in phpList There are two elements to the workflow: Creating and uploading a template; this is done very rarely Ch...
The footer
The phpList footer Is an active feature of the software, not simply a description of a design element Can be edited for each campaign from the content tab of the campaign workflow Is replaced by a secondary footer when the Forward to a Friend system is ...
Creating a template
Creating your template There are lots of ways to create your template. You could Design and write your own Pay someone to do this for you Modify a generic/Open Source template that you have bought or "recycled" Use the super-simple DIY template in th...